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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas



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You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of WooG. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds."Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report






You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of WooG. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds."Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report


Beginning with two powerful selfassessments to help readers find their Woo IQ they show how relationshipbased persuasion works to open hearts and minds. The Art of Woo Using Strategic Persuasion to Sell Your Ideas by Mario Moussa G. Based on the book The Art of Woo Winning Others Over the program shows you how to overcome influence barriers improve credibility and get others to see things your way. Part emotional intelligence part politics part rhetoric and part psychology selling ideas is. They have advised thousands of executives from companies such as Google Microsoft and General Electric to organizations like the World Bank and even the FBIs.


The Art Of Woo

Studies in Conflict Terrorism Vol. Using Strategic Persuasion to Sell Your Ideas The Art of Woo G. 80 Strand London. from the University of Chicago and an MBA from the Wharton School at the University of Pennsylvania. Richard Shell and management consultant Mario Moussa provide a systematic approach to idea selling that addresses the problem Iacocca identified. Richard Shell Mario Moussa Penguin Books. Sell Your Ideas. Richard Shell and Mario Moussa About the Authors . Using Strategic Persuasion to Sell Your Ideas G. Richard Shell de la eMAG Ai libertatea sa platesti in rate beneficiezi . Shell and Moussa both on the Wharton School faculty aim to help readers get attention and sell their ideas through strategic relationshipbased persuasion or wooor winning others over. Read honest and unbiased .


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