Gig Book News

Creative Selection



PDF, ebook, epub (ePub, fb2, mobi)

An insider's account of Apple's creative process during the golden years of Steve Jobs Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California, but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple.Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation - inspiration, collaboration, craft, diligence, decisiveness, taste and empathy - and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.






An insider's account of Apple's creative process during the golden years of Steve Jobs Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California, but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple.Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation - inspiration, collaboration, craft, diligence, decisiveness, taste and empathy - and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.


These are my learnings from the book. The key is what the author calls creative selection demoingdogfoodingiteratingconverging the product with tight loops of communication with minimal teams enforced by secrecy. Amazon 二木 夢子Creative Selection Apple 創造生力還元本多数一度購入電子書籍Kindle . FTC We use income earning.


Creative Selection

Brendan Williams Creative is a participant in the Amazon Services LLC Associates Program an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Creative Selection recounts the life of one of the few who worked behind the scenes a highlyrespected software engineer who worked in the final years of the Steve Jobs erathe Golden Age of Apple. Creative Selection recounts the life of one of the few who worked behind the scenes a highlyrespected software engineer who worked in the final years of the . Creative Selection is the answer to the prayer uttered by anyone who wants to truly understand how Apple works. who is the audience for creative selection? When I was in college in the 1980s I took a fine art photography course every semester at Yale once I found out the art department offered them. One of the hardest problemsand biggest. I couldnt put it down. Adam Lashinsky author of the 2012 bestseller Inside Apple Kocienda reveals the real secret of Steve Jobss leadership and Apples magic the ability to push people to think for themselves and to empower. An insiders tale of creativity and innovation at Apple Creative Selection shows readers how a small group of people developed an evolutionary . Ken Kocienda offers an inside look at Apples creative process. Creative Selection Inside Apples Design Process During the Golden Age of Steve Jobs 2018 explores how Apple creates its products through the perspective of a programmer who worked at the corporation for more than a decade. An insiders tale of creativity and innovation at Apple Creative Selection shows readers how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day. What Is Creative Selection About? The book delves into the development process through the viewpoint of Kociendas career history with the Apple teams and of course Steve Jobs.


Darmowe e-booki Creative Selection PDF. Tysiące e-booków online .



Gig Book News Links


Contact Email